Sarah Levin
Jamaica Estates, Queens is the neighborhood in which I was raised. It is an upper middle class neighborhood. It is located between Union Turnpike at its North, Hillside Avenue to the south, Utopia Parkway and Homelawn Street to the west, and 188th Street to the east. It is a beautiful neighborhood filled with oak, chestnut, maple and elm trees. Most of the houses are set back and old-fashioned tudors. On 179th street, right by the entrance of Jamaica Estates, there is a popular subway station. It is only feet away from Hillside Avenue, a popular and condensed avenue filled with shops. Despite the fact that it only blocks away from my house, I have never actually been to Hillside Avenue until this project. I felt that going to witness the stark difference of only a few blocks would be fascinating, and I was correct! It was only a five-minute drive from my house to Hillside Avenue, yet I was able to see the community drastically shift in terms of appearance, in terms of people and their ethnicity, and in fashion.
When I arrived at the subway station which is located on Hillside Avenue, and directly next to the Jamaica Estates entrance sign, I was confronted by homeless man asking for money. He wore jeans, a sweater, white sneakers, and a baseball cap. His clothing was tattered and dirty looking, he was holding a cup in his hands. After seeing this man I decided to go up and down the avenue to see the diversity of people and the way life was lived in this poorer socioeconomic neighborhood. I spent most of my morning watching people at bus stops and looking at the stores on the Avenue. The area was surprisingly quiet. It was nine o’clock on a Sunday morning yet almost all the stores were closed. The bus stops were filled with people though, all who appeared as if they were going to work. At the bus stop stood a man in a postal office uniform, a few men in hoodies and sweatpants or jeans, and men wearing suits and ties. I examined their clothing in order to see what kind of style these people possessed. I only recognized one brand; a young man wore Adidas shoes. At another bus stop I witnessed a construction worker, a woman in a hijab which is the head covering worn in public by a Muslim woman, and a young woman in jeans and a sweatshirt. The remainder of the people seemed to have dressed for comfort or profession; no people were dressed in modern day styles besides for the one fellow with the Adidas shoes. As I walked up and down the streets I realized that fascinatingly, there was only one clothing store within a few blocks radius. The storeowner was opening his shop as I walked by. He was an Indian man and was selling Indian styled clothing. The clothing was styled in bright and patterned designs, many of which were metallic and jeweled. The dresses on display were flowy and long, the pants were busily patterned as well. A lot of the tops were revealing and embellished. The clothing was stitched beautifully and detailed, although the owner was selling most of it for only ten dollars, almost every article of clothing was on sale. I went over to the owner and asked him a few questions, one of which was whether or not his store was popular. He explained that his business is not doing well at all, and that people rarely shop in his store. This surprised me considering that of the six beauty stores that I had seen, one had Indian words such as “radha,” (definition: success), and two of the stores advertized hennas on their front display. I assumed based on this that the populace is predominantly Indian, but he corrected me and explained that the neighborhood around Hillside Avenue is in fact extremely diverse. After I left his store, I observed some women walking to church, I saw a Halal meat store which attracts Muslims, I saw others walking around in Indian garb while some wore full hijabs or face coverings, I walked passed an Italian Pizzeria, and lastly saw a furniture store which emphasized that they had “global” styles. I learned that the people amid Hillside Avenue are in fact, from many different cultures.
I realized as the day progressed that most people there were focused on their ethnicity and cultural clothing. Therefore, most people were not focused on modern-day and in-style fashion. I realized that the Indian clothing store I went to is not successful because as a young man I met while observing explained to me: people there don’t care about modern styles, but rather concentrate on the comfort and familiarity of their inherited and generation old traditional clothing. It’s not that they don’t care about how they look, after all, there are six beauty salons in just a few blocks! In regard to fashion though, heritage is preferred. While Jamaica Estates is only a community away, its members are focused on the latest trends; people sport pom-poms, velvet clothing, trumpet sleeve shirts, booties, heavy scarves, and shoes of all sorts. Comparatively, people on Hillside Avenue are not only minutes away, but worlds away as well. Their focus is not on trends, but instead on the beautiful value of traditional and cultural attire.
The subway station on Hillside Avenue.

The house Donald Trump grew up in. It is a block away from Hillside Avenue.

A homeless man next to the entrance sign of Jamaica Estates.


People on Hillside Avenue waiting at the bus stop. (Different styles and outfits, more professional or comfortable)


Halal food sold on Hillside and an Italian restaurant.






The six different beauty Salons I saw on only a few blocks of Hillside Avenue.


The Indian styled clothing store.
There had been multiple times where we were stopped by strangers who were interested in the art we were making, and were very social with us; asking us about our art, while they spoke about their professions as well as any past art experience. One interaction was with a very friendly woman in about her late 20’s that approached us and began to tell us about walk-in art exhibits that were occurring that night, along with other art shows that were blocks away that would be open for viewing in the upcoming days. After we told her what we do, why we do it, and the message behind our pieces, she was just as intrigued as we were with her knowledge. This was a woman with quite the exotic hair who was wearing a knitted shawl along with a brown cardigan and a black dress; not exactly the person you would be comfortable speaking with if they approached you on the street. But thats the beauty about Williamsburg, there is nothing off putting or creepy about her attire and appearance, its just another unique representation of how each individual expresses themselves.







The ABC Super Store is in Jackson Heights, Queens. The store was placed here after Young World the store was moved further up the block. This store is located in Junction Blvd. It is located on 95th Street. The only train that runs nearby Junction Blvd. is the 7 train and the two main buses are the Q72 and the Q66. This area is populated mostly by Hispanics however most stores are ran by Asians but some are ran by Hispanics and all stores have Hispanic people working at the stores. A lot of the restaurants are Hispanic.



At this mall, there is one store in particular that I love. That store is Zara. Even when I still lived in Canada I loved Zara. Zara sells a variety of things for men, women, and children. From clothes to shoes, even bow ties, Zara’s got it. They have a variety of pieces, from streetwear to suits. You could easily make several outfits just from shopping at Zara. While I like a lot of things that Zara sells, one area that I believe they excel in are jackets, specifically bomber jackets(see image below). The reason I believe this is because Zara has a wide selection of bomber jackets, coming in all colours and fabrics. Bomber Jackets were once used for military pilots, but as of late they have become a staple in urban fashion.






Watching and paying more close attention to the fashion of these people around me gave me more knowledge and insight on how these people think. I would’ve never even noticed all these new trends if it weren’t for this experience. It helped me realize how behind I was on my own fashion skills and how I need to update my closet draws with new clothes.
